Industrial PR, media relations, industry awards and thought leadership
Industrial PR campaign generated over 90 articles
“Extremely experienced, committed and enthusiastic with the ability to think creatively and strategically, conscientious, quick to respond and consistently meet deadlines. Their strong grasp of technical and complex subject matters has been instrumental in helping Zetes shape a strong brand profile locally and internationally." Graham Jones, Marketing Manager, Zetes
Good Public Relations began working with Zetes in the UK in Ireland in 2007. The company had just been re-branded as Zetes following an acquisition and wanted to build a reputation as Europe's biggest auto ID solutions provider from a standing start.
We recommended an ongoing programme of thought leadership pr and media relations which saw Zetes' consultants commenting on relevant industry issues including RFID, m-commerce, stock picking, warehouse management and traceability on a regular basis as 'the experts'. This was supported by technical press releases and case studies highlighting customer success stories.
Zetes is now a regular contributor to key industry publications and the company continues to receive high impact media coverage on an ongoing basis. They are well regarded as an auto ID solutions provider by media and industry peers alike, demonstrating that our PR campaign had the desired effect and achieved the project's original objectives.
Good Public Relations also developed a range of customer case studies to support the company's sales efforts. These communicate the value Zetes delivered to clients and showcase finished projects. Most recently we have supported Zetes' European corporate communications team to produce its newsletter, Globe with technical copywriting and by writing interesting feature articles.
Finally, we targeted relevant industry awards and supported Zetes by creating compelling industry award entries using our industrial PR awareness and expert copywriting skills. The result - Zetes, together with its customers, has won 5 industry awards including a CILT Excellence Award, Retail Week Technology Awards, Retail Systems and received finalist nominations for the Logistics Manager Supply Chain Excellence and Retail Week Awards.
What was the outcome for Zetes?
Last year, over a 12 month period, Good Public Relations placed over 90 articles in industrial and technical trade publications positioning Zetes as auto ID experts in their industry media with a further 30 articles on topics as diverse as food safety, e-commerce, compensation culture and mobile payment, published in the first six months of this year.
Contact us
Contact Lesley Muir to discuss how we could be doing something similar for your business by emailing lesley@good-pr.co.uk or call 07796 148400.