This blog post from Christian Harris who runs Businesscomputingworld is a very useful handy guide to using Linked In effectively. His observations are spot on and I wanted to highlight its usefulness and also make a few more comments. 1. Linked In is very good for SEO. According to Chris Byrne, with whom I have …
Read More
Technical PR Tips – Making newsletters work for your brand
I’ve been writing an online newsletter for a professional services client for a number of years now and it has served them very well as a brand awareness tool. As a specialist in professional services PR, I help clients understand the need to identify with the issues their own customers are facing. In this case …
Read More
Inviting MPs to conferences – top dos and don’ts
Increasingly professional services PRs are finding themselves involved in what is traditionally the domain of public affairs practitioners and inviting political figures to speak at client conferences. There is a strict code of conduct that needs to be followed when approaching an MP on behalf of a client. Here are my recommendations, having just invited …
Read More
Big Data is latest buzzword for technical pr specialists
Big data is an interesting topic for technical pr and thought leadership but vendors should tread carefully to avoid jumping too quickly on any hype bandwagons.
Read More