IT providers need to make friends with the CFO – quickly
For IT providers, the finance director has always been an important influencer but recent research suggests the role of the CFO is more critical than ever. In fact he or she is now the primary decision maker, with 42% of [...]
Persistent offenders are spoiling it for the rest of us
Today's poll on the PR Week website is interesting. When asked the question: Is it OK for journalists/bloggers to name and shame persistent PR professionals, 55% said no. I am surprised about that because we should know and learn from [...]
