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PR Week’s resolutions are spot on

It’s the first week back at work after a lovely Christmas break and so far so good.  In fact things are looking very good with all manner of new projects starting n the next few weeks.  Before I get too busy working, I’ll be taking note of some of the excellent resolutions given by PR Week’s blogger Adam Clyne.  They are spot on and here’s my thoughts on them.

1. Networking and schmoozing.  My business partner Heather Kidd is a fantastic networker and always makes the effort to get out and meet new people.  That’s something I’ll be doing diligently, every time I’ve thought I’m too busy but gone to an event anyway, serendipity has been at work and it’s been worthwhile.

2. Reading outside your comfort zone.  For me, That’s the Economist.  I might not have the time every week but this habit has won me new clients in the past who were impressed with my knowledge.  And it’s the agenda setter so you are never short of conversation for point 1 – schmoozing.  I always remind myself of that when this habit lapses.

3. Proactivity and creativity – yes – that’s what clients are paying for.  The wilder the better I say….today’s crepes and harp ensemble at a forthcoming press launch went down very well.

4. Creative folder for ideas.  I have a word document called ideas and I keep adding to it.  The best ideas come at the strangest times and then get forgotten quickly.  There’s probably even an iPhone app for this by now.

5. Get to grips properly with social media.  This is my goal for the year as clients in my space are now waking up to its importance.  And now it’s so much more established there are so many excellent case studies to draw from.

I have cut Adam’s list of 10 down to five – that’s more than enough to be working on for now.

Happy 2011!