The Power of Endorsement – Will it lead the Tories to election victory?
A couple of months ago I did a perception audit for one of my clients, to understand how their clients regard their brand, its value to them and how they are influenced to make buying decisions. The results [...]
The golden rules of crisis comms
The intensity of the Toyota Prius crisis has died right down now, but not before the company embarked upon what must have been rather an expensive (and tardy) advertising campaign, outlining what they were going to do internally to put [...]
Nigel Southern, Ridgeway Biologicals
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Gerrit-Jan Steenbergen, AS Watson
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